Made With Intent, a Liverpool-based AI-driven ecommerce startup, has raised £2.4 million in a Seed funding round.
Investors
The round was led by NPIF II – PXN Equity Finance, with participation from existing investors Mercuri and Haatch.
NPIF II – PXN Equity Finance is part of the second phase of the Northern Powerhouse Investment Fund (NPIF II) and is managed by PXN Ventures. The fund provides equity finance to support small and medium-sized enterprises (SMEs) across Northern England, aiming to stimulate regional growth, innovation, and job creation.
Made With Intent Use of Funds
The company will use the funding to accelerate product development, expand engineering, data, sales, and marketing teams, and support its expansion into Europe and the U.S.
About Made With Intent
Made With Intent is an AI-powered ecommerce platform that analyzes over 800 behavioural signals per visitor, predicting customer intent in real time and delivering tailored on-site experiences. The platform enables retailers to deploy intent-based experiences such as personalized messages or email capture at the moments that maximize engagement and conversion. Made With Intent combines AI-driven intent analysis with practical ecommerce insights to help retailers scale efficiently. Trusted by brands including MandM, Hotel Chocolat, On the Beach, Benson for Beds, and Jacamo.
Funding Details
Company: Made With Intent, Limited
Raised: £2.4M
Round: Seed
Funding Date: February 2026
Lead Investor: NPIF II – PXN Equity Finance
Additional Investors: Mercuri, Haatch
Company Website: https://www.madewithintent.com/
Software Category: AI-Ecommerce / Personalization
Source: https://www.startupmag.co.uk/funding/made-with-intent-2026-seed-funding/