LUMOS, a Sydney, Australia-based fast-growing MarTech platform to offer brands the ability to promote themselves by leveraging the fast-growing gig economy, announced that it successfully raised $800,000 in oversubscribed pre-seed funding.
The round was from Claremont Capital, Dorcas Capital, and notable angels such as Curt Shi (Founding Partner of Imprint Capital Partners), Hugo de Jong (Partner at Beames Capital), Barry Winata (Managing Partner of Metagrove Ventures), and Trampoline Syndicate led by Matt Perkes and Abraham Robertson, as well as senior bankers, private equity and consulting firm executives.
LUMOS will be using the pre-seed funds to further scale its footprint across Australia, further develop its advanced data-driven ad reporting capabilities, and roll out more innovative IoT-enabled ad solutions to deliver scalable and targeted physical and digital ads for businesses across multiple cities.
Company: LUMOS Technology
Funding Month: Aug 2022
Lead Investors: Claremont Capital, Dorcas Capital, Curt Shi, Hugo de Jong, Barry Winata, and Trampoline Syndicate
Company Website: https://spotlumos.com/
Software Category: MarTech platform
About the Company: Founded in 2020, LUMOS is an innovative MarTech startup that is committed to disrupting and democratizing the $40 billion global out-of-home and digital ad market. LUMOS leverages the network of gig economy riders with its mobile IoT-enabled digital billboard backpacks to deliver physical ads and utilize device tracking for digital channel retargeting. LUMOS provides advertisers access to the booming network of gig economy riders, enabled by its fleet of IoT-enabled Smart Bags, to reach millions of audiences, while the proprietary LUMOS data engine enriches OOH Ads with digital retargeting and advanced audience analytics to create a new immersive and data-driven marketing environment for brands to close sales with ease. LUMOS is currently working with 20+ well-known domestic and international brands and agencies of all sizes, empowering them to attract, retain, and create customer advocacy using our affordable and competitive solution.