Lionize Raises $3 Million in Seed Round

by Kay Aloha Villamor in September 12th, 2022

Lionize, a New York-based SaaS leader in the influencer marketing industry announced that it secured a $3 million seed investment.

The round was led by St. Louis-based Cultivation Capital, with participation by ScOp Venture Capital, a Santa Barbara-based firm managed by DoubleClick founder Kevin O’Connor. 

The startup will use the funds to expand its team and increase its capacity to run AI-powered influencer campaigns for brands around the world.

Lionize has revolutionized influencer marketing with its software platform, which uses artificial intelligence to manage the lifecycle of influencer campaigns for brands and agencies.

Lionize’s proprietary technology facilitates seamless recruitment, selection, and reporting for marketers’ campaigns. The startup’s impressive portfolio of clients includes Equinox, Anatomie, Wendy’s, Walmart, SoulCycle, and more.

Company: Lionize, Inc. 

Raised: $3.0M

Round: Seed Round

Funding Month: September 2022

Lead Investors: Cultivation Capital

Additional Investors: ScOp Venture Capital

Company Website:

Software Category: Influencer Marketing

About the Company: Founded by Chris Buetti, Ben Devore, and Austin Rosenthal, who previously ran a traditional marketing agency. Lionize is an AI-driven, micro-influencer platform that simplifies the influencer marketing process for the world’s leading brands—from boutique to enterprise—and the agencies that support them. The Lionize platform empowers these clients to target, vet, negotiate, and execute thousands of influencer partnerships simultaneously while delivering industry-leading ROI, introducing true scale to the influencer marketing industry. Lionize helps brands, agencies, and social media teams manage every aspect of the influencer marketing lifecycle.


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