Whatagraph, an Amsterdam, Netherlands-based one of the first solutions for marketing agencies to automate the reporting and monitoring activities for their operations, raised $7.2 million in Series A.

The round was led by LitCapital and followed by Inventure, Open Circle Capital, and angel investor Giles Palmer (known for $450M successful exit).

The received investment will empower Whatagraph to scale and become the top choice for marketing professionals all over the world.

Company: Whatagraph B.V.

Raised: $7.2M

Round: Series A

Funding Month: September 2021

Lead Investors: LitCapital

Additional Investors: Inventure, Open Circle Capital, and angel investor Giles Palmer

Company Website: https://whatagraph.com/

Software Category: Marketing performance monitoring and reporting platform

About the Company: Whatagraph is a leading marketing performance monitoring and reporting platform. With direct connections to data sources and Plug'n'Play marketing reports, it offers an easy, yet a powerful setup-and-use solution for marketers in agencies and brands. Whatagraph leads the market by time-to-set up, engaging visuals, and exceptional support. Whatagraph counts 6 years in the market and has more than 50 direct data connections to the most used marketing and e-commerce platforms.

Source: https://finance.yahoo.com/news/leading-marketing-agencies-reporting-software-074000951.html