Lantern Raises $3.1M Seed

Lantern, a startup specializing in AI optimization tools for e-commerce, secured $3.1 million in seed funding in 2025. The company focuses on helping brands improve their visibility and product recommendations within generative AI engines.

Investors

Salesforce Ventures

Lantern Use of Funds

Lantern is utilizing the capital to pivot its platform towards generative engine optimization (GEO) and agentic marketing tools, expand its technical team with specialized engineering talent, and fund the acquisition of compute tokens required for its AI models.

About Lantern

Founded in 2024 by Andrew Lissimore, Lantern provides software tools that predict how e-commerce products appear in AI-powered search queries. The company mission is to help e-commerce brands navigate the transition from traditional search to AI-driven discovery and agentic commerce.

Funding Details

Company Website: https://lantern.is

Company: Lantern
Raised: $3.1M
Round: Seed
Funding Date: October 2025
Lead Investor: Salesforce Ventures
Software Category: Marketing Technology
Source: https://www.businessinsider.com/why-ecommerce-startup-lantern-pivoted-geo-agentic-shopping-marketing-pitch-2026-7