Keep Converting Raises $2M Pre-seed

Keep Converting, a Los Angeles-based AI-native conversion optimization platform for e-commerce, has exited stealth with $2 million in pre-seed funding. The company helps online merchants create personalized product-page experiences tailored to each visitor in real time.

Investors

The funding round was led by Nuwa Capital and COTU Ventures.

Keep Converting Use of Funds

The capital raised will be used to fund the onboarding of new merchants and to grow the engineering team focused on the platform's cross-client intelligence.

About Keep Converting

Founded in 2025 by CEO Mohammad El Mougi and co-founder Manuel Prinz, Keep Converting provides an AI-powered platform that builds fully personalized, real-time website experiences for individual e-commerce shoppers based on their traffic source and intent. Its platform continuously tests and optimizes AI-generated page variants to improve conversion rates. Keep Converting serves merchants across the United States, Europe, and the Gulf.

Funding Details

Company Website: https://keepconverting.ai

Company: Keep Converting
Raised: $2M
Round: Pre-seed
Funding Date: September 8, 2026
Lead Investor: Nuwa Capital, COTU Ventures
Company Website: https://keepconverting.ai
Software Category: E-commerce SaaS
Source: https://retailtechinnovationhub.com/home/2026/9/9/backed-by-nuwa-capital-and-cotu-ventures-e-commerce-startup-keep-converting-emerges-from-stealth