Keen Decision Systems, a Durham, NC-based software-as-a-service company whose unified marketing measurement and optimization platform announced today that it has closed an $11 million Series B.

The round was led by Ballast Point Ventures IV (“BPV”).

The investment from Ballast Point Ventures will accelerate Keen’s product development and fuel Keen’s brand awareness and continued expansion into new industry verticals.

Company: Keen Decision Systems, Inc.

Raised: $11.0M

Round: Series B

Funding Month: July 2022

Lead Investors: Ballast Point Ventures IV

Additional Investors: 

Company Website: https://keends.com/

Software Category: Marketing Measurement and Optimization platform

About the Company: Keen Decision Systems is a software-as-a-service company that unified marketing measurement and optimization platform help marketers make dynamic, data-driven decisions about the most effective marketing investments, by channel, investment level, and timing. Keen’s customers experience an average 25 percent improvement in brand performance in year one. 

Source: https://www.businesswire.com/news/home/20220719005921/en/Durham-Based-Keen-Decision-Systems-Announces-11-Million-Dollars-in-Series-B-Funding