JourneyTrack, a Portland, Oregon-based startup specializing in journey management solutions, has secured $1.5 million in funding.
The round was led by Elevate Capital with a $1M investment, with participation from DeepWork Capital with a $500K investment.
Elevate Capital is a seed and early-stage investment firm with a primary focus in the Pacific Northwest and investing in under-represented founders. The firm is a diversity, equity and inclusion focused fund that invests in US-based early-stage startups . Elevate Capital
JourneyTrack Use of Funds
The company will use the funding to accelerate its product roadmap and business scaling efforts.
Founded and led by Ania Rodriguez, JourneyTrack is an enterprise-grade SaaS experience management platform enabling organizations to understand, optimize, and prioritize their customer experience. JourneyTrack allows brands to create, govern, and democratize personas and end-to-end customer journeys across the organization, harnessing actionable insights and benchmarking improvements over time to deliver ideal customer experiences—globally. The company's mission is to humanize the customer experience by providing journey management solutions.
Funding Month: October 2023
Lead Investors: Elevate Capital
Additional Investors: DeepWork Capital
Company website: https://www.journeytrack.io/
Software Category: Customer Journey Management