Interrodata Secures £2.2 Million in Funding

by Kay Aloha Villamor in June 30th, 2023

Interrodata, a London, UK-based analytics software company has secured a £2.2 million investment from London-based Fuel Ventures. 

This funding will allow Interrodata to expand its Analytics-as-a-Service offering, which aims to eliminate mundane analytics and enhance the commercial performance of consumer packaged goods (CPG) companies.

With this funding, Interrodata can realize its goal of revolutionizing analytics in the CPG industry, empowering commercial teams to uncover hidden sales opportunities and drive better business outcomes.

Interrodata's proprietary platform, known as IDA™ (Investigative Decision Analytics), specializes in analyzing multiple complex datasets to provide sales, marketing, and category teams with actionable insights. 

"These days, most enterprise clients are not lacking in data," explains David Boon, Founder, and CEO of Interrodata, "yet they have limited human capacity to turn all this data into helpful guidance for their management and lead teams. As a result, teams have had to make do with dashboards, scorecards, or high-level monthly market updates – or do their own insight discovery manually." 

Company: Interrodata Ltd.

Raised: £2.2M

Round: Seed Round

Funding Month: June 2023

Lead Investors: Fuel Ventures

Additional Investors:

Company Website:

Software Category: Analytics Software 

About the Company: Founded by David Boon, Interrodata is a Software-as-a-Service company specializing in AI-powered investigative analysis and storytelling. Blending deep CPG and Retail experience with enterprise-grade software expertise, the company serves global clients from a UK base. Interrodata works with clients who are data-rich but insight-poor to help them to discover, prioritize, and unlock revenue growth opportunities. Interrodata Investigative Decision Analytics platform is a user-friendly insights assistant that allows commercial and marketing teams (whatever their data and analytic skills) to discover the patterns that matter in their data and guide them to action. Interrodata is trusted by clients such as Coca-Cola Europacific Partners and Haleon.


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