Insider Raises $121 Million in Series D  

by Kay Aloha Villamor in March 4th, 2022

Insider, a Singapore-based leader in personalized, cross-channel customer experiences, announced a $121 million Series D round led by QIA, at a $1.22 billion valuation. 

Other investors participating in the round include Sequoia, Riverwood Capital, 212, Wamda Capital, Esas Private Equity, and Endeavor Catalyst.

The additional capital will be used to fuel rapid global expansion, enhance the company’s core technology and scale global sales and marketing investments. 

With this funding milestone, the company also became one of a few female-led SaaS unicorns in the world.

Company: Insider Pte Ltd.

Raised: $121.0M

Round: Series D

Funding Month: March 2022

Lead Investors: QIA

Additional Investors: Sequoia, Riverwood Capital, 212, Wamda Capital, Esas Private Equity, and Endeavor Catalyst

Company Website:

Software Category: Customer Experience Management

About the Company: Founded in 2012 by Hande Cilingir (CEO), Serhat Soyuerel (Chief Revenue Officer), Arda Koterin (Chief Customer Officer), Sinan Toktay (CTO), Okan Yedibela (VP of Engineering), and Muharrem Derinkök (Chief Product Officer), Insider—one platform for individualized, cross-channel experiences—enables enterprise marketers to connect customer data across channels and systems, predict their future behavior with an AI intent engine, and orchestrate individualized experiences to customers. Insider is a female-led organization with 60% of top executives in the company, including the CEO, CMO, CFO, and CHRO, being women. Insider was named Leader in The Forrester Wave for Cross-Channel Campaign Management 2021 and Gartner Magic Quadrant for Personalization Engines 2021. The company has been named #1 Leader on G2’s Mobile Marketing Software and Personalization Grids with a 4.6/5 rating for 20 consecutive quarters. Insider’s platform is used by marketing teams at more than 1000+ global enterprise brands, including industry powerhouses such as Samsung, GAP, Santander, Vodafone, IKEA, MAC, Virgin, Toyota, Singapore Airlines, Madeira Maderia, Marks & Spencer, BBVA, and Estée Lauder. The Insider team has more than 700 team members from 41 different nationalities across 28 countries worldwide.




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