Insider Announces $105 Million Investment

by Kay Aloha Villamor in May 25th, 2023

Insider, a New York-based marketing platform specializing in delivering personalized and cross-channel customer experiences, has announced an investment of up to $105 million.

The funding comes from existing investors, Qatar Investment Authority (QIA), and Esas Private Equity, bringing Insider's total funding amount to $274 million.

The investment will be used to fuel Insider's merger and acquisition (M&A) strategy, enabling the company to enhance its technology and capabilities further. This report provides an overview of Insider's recent investment, growth, and expansion plans.

Insider CEO and Co-Founder, Hande Cilingir, explains, “At Insider, we have successfully achieved hyper-growth via organic means, until now. Now, we are looking to achieve unparalleled levels of growth with an M&A-focused strategy. These funds will be used exclusively for the purpose of acquiring exceptional product companies, to further complement our technology and create product synergies. Unlike our $121 million Series D investment in 2022, which has bolstered our capital reserves for operational spending in the coming years, this latest round will specifically serve to fuel inorganic growth through M&A.”

Company: Insider Pte. Ltd.

Raised: Up to $105.0M

Round: Unknown 

Funding Month: May 2023

Lead Investors: Qatar Investment Authority (QIA), and Esas Private Equity

Additional Investors:

Company Website:

Software Category: Marketing Software

About the Company: Founded in 2012 by Hande Cilingir, Serhat Soyuerel, Arda Koterin, Sinan Toktay, Okan Yedibela, and Muharrem Derinkök, Insider—one platform for individualized, cross-channel experiences—enables enterprise marketers to connect customer data across channels and systems, predict their future behavior with an AI intent engine and individualize customer experiences. The company's mission is to enable brands to deliver unforgettable, individualized experiences while simplifying and consolidating the customer experience tech stack into a single, powerful platform. Insider's has a customer base of over 1,200 clients. Among its customers are renowned brands such as Singapore Airlines, Estée Lauder, Samsung, Vodafone, Allianz, Virgin, Toyota, New Balance, IKEA, GAP, L’Oreal, Santander, BBVA, Pizza Hut, Newsweek, Nissan, AVIS, MAC, Marks & Spencer, Avon, and CNN. 


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