Incentifi, a London, UK-based wellbeing-focused workplace rewards platform, has raised £150,000 in a pre-Seed round. 

Investors 

The round included investor and strategic advisor James Hardy, a former Deliveroo executive and co-founder of Bioniq. 

Incentifi Use of Funds 

The funding will support a pilot programme with businesses, including independent Specsavers branches, to test Incentifi’s rewards platform and gather feedback for iteration. 

About Incentifi 

Founded by Paul Kelbie and James Madders, Incentifi is a workplace wellbeing and rewards platform that redefines employee engagement by seamlessly integrating health-focused incentives with experiential value. Its solutions combine gamified wellness tracking, travel rewards, and cashback-style benefits into one unified ecosystem. Incentifi empowers teams to move more, think better, and feel genuinely valued through real-world rewards. Designed to boost motivation, reduce stress, and strengthen retention, Incentifi helps organisations elevate workplace wellbeing into a strategic business advantage while offering individuals meaningful lifestyle value. 

Funding Details 

Company: Incentifi 

Raised: £150,000 

Round: Pre-seed (Phase One) 

Funding Date: January 2026 

Investor: James Hardy 

Company Website: https://incentifi.io/  

Software Category: Workplace Wellbeing / Employee Engagement 

Source: Caroline Hodgson