Immensitas Private Limited, a Bangalore, Karnataka-based provider of Lemnisk a Customer Data Platform (CDP) platform, raised $2.3 million in Pre-Series A1 funding.
The round was co-led by growx ventures, Artha Venture Fund (AVF), and DSP Investment Managers Pvt. Ltd with participation from LogX Ventures and Atrium Angels, the ISB alumni-sponsored micro-VC fund.
The company, which had raised a round from AVF and LogX in July 2021, intends to use the funds to strengthen the capabilities of its platform, Immensitas’ product offering, and market expansion.
Company: Immensitas Private Limited
Round: Pre-Series A1
Funding Month: December 2021
Lead Investors: growx ventures, Artha Venture Fund (AVF), and DSP Investment Managers Pvt. Ltd
Additional Investors: LogX Ventures and Atrium Angels
Company Website: http://www.lemnisk.co/
Software Category: Customer Data Platform (CDP) platform
About the Company: Led by Subra Krishnan, CEO, Immensitas provides Lemnisk, a Customer Data Platform-based personalization and real-time marketing automation solution that enables enterprises to stitch customer data across disparate data sources and activate them across multiple marketing channels and touchpoints. The key capabilities include: Connectors to organize silo-ed data and create a real-time customer one view, orchestrate individual customer journeys across the martech ecosystem on the right channels at the right time using a proprietary in-built AI engine, and create 1:1 personalized experience for each user across multiple marketing channels. The company also has offices in Boston, Singapore, and Dubai.