Identity Startup Persona Raises $150 Million in Series C

by Kay Aloha Villamor in September 29th, 2021

Persona, a San Francisco, CA-based Trusted Identity Infrastructure company, raised $150 million in Series C funding.

The round, which brings the total amount raised to date to $217.5 million, with a valuation of $1.5 billion, was led by Founders Fund with participation from Meritech Capital Partners, BOND, and existing investors Index Ventures and Coatue Management.

The company intends to use the funds to expand operations and offering within its identity infrastructure, and its business reach.

Company: Persona Identities, Inc.

Raised: $150.0M

Round: Series C

Funding Month: September 2021

Lead Investors: Founders Fund

Additional Investors: Meritech Capital Partners, BOND, Index Ventures, and Coatue Management

Company Website:

Software Category: Trusted identity infrastructure

About the Company: Founded in 2018 and led by Rick Song, CEO, Persona offers a trusted identity infrastructure that gives businesses the solution to securely collect, verify, manage, and make decisions about individual’s identities, along with automation and orchestration tools to streamline the entire process from end to end. Persona serves any business that needs to verify its customers online, including retail, fintech, marketplace, delivery services, real estate, and hospitality, HR, edtech, legal services, home and childcare services, and more. The solution is available in 195+ countries and 20 different languages. Companies such as Square, DoorDash, Coursera, Robinhood, Gusto, BlockFi, Sonder, Brex use Persona to meet compliance requirements, fight fraud, and build trust and safety. The company also announced its Workflows tool, a way to automate identity processes for any use case.


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