Ideally, a New York–based AI-powered market research platform, has raised $10 million ($16M NZD) in Series A funding. 

Investors 

The round was led by Shearwater Capital, with participation from Altered Capital, Icehouse Ventures, and Ecliptic VC. 

Shearwater Capital is a Sydney-based venture capital firm that focuses on backing fast-growing technology companies across Australia and New Zealand. It invests its own capital, allowing for a longer-term approach without rigid exit timelines, and emphasizes building aligned partnerships with the companies it supports. The firm typically targets businesses with recurring revenue, strong market potential, and the ability to solve meaningful, complex problems, often in areas such as software and SaaS. 

Ideally Use of Funds 

The company will use the funding to support its expansion into the U.S. market and to further develop its AI-driven consumer insights platform. 

About Ideally 

Ideally is a technology company offering an AI-powered platform that delivers rapid, real consumer insights. Its solution enables marketers, strategists, and creatives to test ideas and gather feedback from global audiences in under 24 hours. The platform aggregates survey responses into a continuously evolving dataset, allowing AI to identify patterns, segment audiences, and generate deeper insights over time. Headquartered in New York, Ideally serves more than 250 brands and agencies across the U.S., UK, and APAC, including Treasury Wine Estates, Burger King, Google, and Rémy Cointreau. 

Funding Details 

Company: Ideally 

Raised: $10.0M 

Round: Series A 

Funding Date: April 2026 

Lead Investor: Shearwater Capital 

Additional Investors: Altered Capital, Icehouse Ventures, Ecliptic VC 

Company Website: https://www.goideally.com/  

Software Category: MarTech / AI / Market Research Platform 

Source: https://www.businesswire.com/news/home/20260420959370/en