Sowilo Secures Pre-Seed

Reykjavik-based fashion technology startup Sowilo has secured a pre-seed funding round to support the global expansion of its AI-powered product intelligence platform, Catecut. The company provides a solution that uses proprietary AI to analyze fashion product imagery and automatically generate titles, metadata, tags, and SEO-friendly descriptions for online retailers. The funding follows the recent launch of the company's Shopify app.

Investors

Investors in this round include the Iceland-based Kría fund, the Netherlands and India-based TGC Capital, and various angel investors from Iceland and Australia.

Sowilo Use of Funds

Sowilo plans to use the new capital to expand Catecut’s presence in North America and Europe via its new Shopify app, while simultaneously accelerating its market entry across the Asia-Pacific region.

About Sowilo

Founded in Iceland, Sowilo is the company behind Catecut, an AI-driven platform that automates the creation and updating of product pages for fashion retailers. The platform helps e-commerce stores improve their SEO and content efficiency by identifying product attributes from images.

Funding Details

Company Website: https://catecut.com/

Company: Sowilo
Round: Pre-seed
Funding Date: July 21, 2026
Investors: Kría fund, TGC Capital, Iceland-based angel investors, Australia-based angel investors
Software Category: E-commerce AI
Source: https://arcticstartup.com/sowilo-catecut-raises-pre-seed/