Humanz, a Tel-Aviv, Israel-based startup which developed an AI-based influencer marketing platform, completed a $5 million Series A round.
The round was led by strategic investors, including Yuval Tal, the founder of the fintech company Payoneer. This round brings the company's total fundraising to $17 million.
Humanz has developed a platform that characterizes a customer journey (follower) on websites and knows how to measure and reflect in real time the success of influencers and content creators.
"In recent times, advertisers are looking more and more for a measurable and performance-oriented approach,” said Liav Refael-Chen, co-founder and CEO of Humanz. “We bring this news to the world through our platform. We enable brands and content creators to work more and earn more. The goal is to give value to our customers in both the strategic sense of working with creators and on the technological side. As entrepreneurs, we have always believed in this way and this is how we built the company from day one, even when the market behaved differently. Liran's joining is strategic and important for our continued growth. We continue to grow in an efficient and smart way, acting with high sensitivity to the state of the markets, with an emphasis on the U.S."
In addition to the completion of the funding, Humanz also announced the appointment of Liran Liberman to the position of Chief Revenue Officer. Before Humanz, Liberman worked in a series of senior positions at Google.
Company: Humanz Ltd.
Round: Series A
Funding Month: June 2023
Lead Investors: Yuval Tal and Others Strategic Investors
Company Website: https://www.humanz.com/
Software Category: AI-based Influencer Marketing Platform
About the Company: Founded in 2017 by Liav Refael-Chen, Roi Naaman, Kobi Dalal, Eliran Moyal, and Shmuel Goldfarb, Humanz is an AI-driven platform that aims to make influencer marketing accessible, dependable, and trustworthy for both marketers and influencers. By utilizing artificial intelligence, the Humanz platform offers a comprehensive measurement solution, allowing direct-to-consumer (DTC) websites to track and analyze sales activities in real time. It provides insights into whether buyers were exposed to influencer content during their purchase journey, even if the actual purchase was not made directly through the influencer's link. Humanz operates in various countries, including Israel, the United States, Turkey, South Africa, and Brazil. The company employs over 80 individuals globally, with approximately 30 based in Israel. Prominent clients of Humanz include Unilever, L'Oréal, Kimberly Clark, Terminal X, and Schestowitz Group.