Humankind, a Los Angeles, CA-based e-commerce brand's digital concierge, and conversational commerce platform, has officially closed $4.2 million in seed funding to connect real product experts with online shoppers via SMS.
High Alpha Capital and Strand Equity co-led the round.
The success of their seed stage fundraising round was due to widespread industry support for customer experience-enhancing technology powered by personalized shopping recommendations. The platform connects product experts with online shoppers via SMS in scalable, 1:1 human-led conversations.
Olaplex, Saucony, Murad (a Unilever brand), Wine Enthusiast, Heyday Skincare, and NEST New York are among the major brands and retailers creating personalized shopper experiences powered by Humankind.
Company: Humankind Technologies, Inc.
Round: Seed Round
Funding Month: September 2022
Lead Investors: High Alpha Capital and Strand Equity
Company Website: https://www.gethumankind.com/
Software Category: Conversational Commerce Platform
About the Company: Launched in 2021 and led by Co-Founder and CEO David Weissman, Humankind is a conversational commerce SaaS platform that enables brands to gather and leverage data through SMS conversations between brand-based experts and curious shoppers. The platform allows any brand/retailer/service to scale 1:1 personalized, human-led selling experiences via SMS. The Humankind platform offers a new way for consumers to browse and buy online, with bespoke landing pages tailored to individual shoppers and asynchronous messaging with product experts. Clients of Humankind are creating the most incredible cohorts of engaged shoppers, with up to 21x conversion lift and 180%+ higher AOVs than traditional ecommerce. Its vision is to use technology to assist the human expert in making her job easier and faster and to expand her capabilities beyond basic quick-hit service requests.