Hullabalook Raises $8.2 Million in Series A  

by Kay Aloha Villamor in February 14th, 2022

Hullabalook, a London-based B2B software company whose technology platform transforms the way retailers build eCommerce sites, raised $8.2 million in Series A funding.

The round was led by Nauta Capital and supported by existing investors Conviction VC and Passion Capital.

The capital investment will support Hullabalook’s continued growth in the UK and new markets in North America and Europe as retailers look to take advantage of the ongoing shift in consumer behavior.

Company: Hullabalook Ltd

Raised: $8.2M

Round: Series A

Funding Month: February 2022

Lead Investors: Nauta Capital

Additional Investors: Conviction VC and Passion Capital

Company Website:

Software Category: Customer Experience platform for eCommerce

About the Company: Founded by Bryony Elliott and Barny Darby in 2016, Hullabalook is revolutionizing the way that Product Discovery works on retailer websites using sophisticated analytical techniques, an in-depth understanding of manufacturer product descriptions, and new dynamic ways to visualize information. Hullabalook converts browsers to buyers providing increased conversion rates to retailers and a great user experience for customers. Hullabalook’s mission is to make retailer product catalogs easier to browse and purchase. Hullabalook has created a new platform that empowers retailers to gain all of the benefits of headless commerce technologies without needing to re-platform.  


Your cart