Holdbar Raises $3.5 Million in Seed Round
Holdbar, an Aarhus, Denmark-based experience management software, has raised $3.5 million in seed funding.
Holdbar, an Aarhus, Denmark-based experience management software, has raised $3.5 million in seed funding.
SaaS Investors
The funding round was backed by Seed Capital and Firstminute Capital. Christoph Deckert, Steve Fredette (co-founder of Toast, Inc.), and others, also participated in the round.
Seed Capital is a venture capital investment firm based in Lisbon, Portugal. The firm seeks to invest in startup companies operating in the technology, media, and telecommunication sectors.
Firstminute Capital is a venture capital firm based in London, United Kingdom. Founded in 2017, the firm prefers to invest in companies operating in SaaS, deep tech, climate tech, web3, gaming, open-source, consumer, fintech, health tech, food tech, prop tech, and e-commerce sectors across the United Kingdom, United States, and Europe.
Holdbar Use of Funds
The company will use the seed funding to further develop the platform into the preferred platform for experience providers globally.
About Holdbar
Founded in 2022 by Lasse Kjær and Lars Rasmussen, Holdbar is a B2B SaaS startup that digitizes tour and experience management with a software suite to create, promote, and sell experiences. The company offers a comprehensive software suite for experienced providers, including a booking engine, payment solution, team planning, gift card solution, and demand generation tools. Holdbar is trusted by guided tour companies, breweries, distilleries, food markets, wine stores, - and many more.
Funding Details
Company: Holdbar A/S
Raised: $3.5M
Round: Seed Round
Funding Month: February 2024
Lead Investors: Seed Capital and Firstminute Capital
Additional Investors: Christoph Deckert, Steve Fredette
Company Website: https://holdbar.com/
Software Category: Experience Management
