Heru, a Mexico City, Mexico-based AI-based tax platform that simplifies the tax-filing process and provides intelligent insights for future filings, announced that it raised $6 million in seed funding.
The round was led by Gradient Ventures, Google's AI-focused venture fund, with participation from SOMA Capital, GFC, Moving Capital, and Mike Shoemaker, Roofstock's Chief Operating Officer, alongside continued support from Flourish Ventures and Magma Partners.
Heru will use its capital to expand its suite of products and improve its core tax automation technology for its end customers and business partners like Uber, Rappi, UberEats, Mercado Envios Extra (Mercado Libre), Cornershop, and Beat, amongst others.
"While the integration of embedded financial solutions in industries like banking and payments is not a new concept, Latin America is about to witness a new wave of tax innovation. I'm really excited to be building Heru on the cusp of this technological revolution," said Mateo Jaramillo, CEO and co-founder of Heru. "We're empowering individuals and businesses with critical financial planning tools so they can stay up to date on evolving regulations and make more informed financial decisions. We believe this technology is fundamental to reducing financial inequality in Latin America."
Heru leverages AI to automate thousands of rules and streamline the entire tax filing, retention, and reporting process. The company's technology provides customers with better financial planning tools and a holistic view of every financial transaction's potential impact on their taxes. Heru offers a front-end solution and an embedded integration for companies or enterprises.
Company: Kuarto Aparte S. de R.L. de C.V.
Round: Seed Round
Funding Month: September 2022
Lead Investors: Gradient Ventures, Google's AI-focused venture fund
Additional Investors: OMA Capital, GFC, Moving Capital, Mike Shoemaker, Flourish Ventures, and Magma Partners
Company Website: https://www.heru.app/
Software Category: AI-based tax platform
About the Company: Founded in 2019 by Mateo Jaramillo and Stiven Rodriguez, Heru is building the tax automation infrastructure to make it easy for individuals and businesses to analyze, reconcile, process, and pay taxes using AI. Heru's technology supports growth and helps reduce inequality in Latin America by putting technology in the hands of individuals and businesses, making it easier to process thousands of complex rules and regulations and using technology to their advantage.