Habit Factory, a Seoul, South Korea-based AI-driven fintech company, has raised ₩35 billion in Series D funding.
Investors
The round was led by Z Venture Capital (ZVC) and Smilegate Investment, with participation from Industrial Bank of Korea, IBK Venture Investment, Kolon Investment, KB Investment, and Shinhan Venture Investment.
Z Venture Capital (ZVC) is the corporate venture capital (CVC) arm of LY Corporation, a major Asian internet company. ZVC invests across all stages from seed to late-stage in global startups, focusing on areas that create synergy with its parent company’s ecosystem, particularly AI, data technologies, media, commerce, and fintech.
Smilegate Investment is a South Korean venture capital and private equity firm with a broad investment scope spanning technology, content, and traditional industries. Based in Seoul, the firm has a wide mandate covering venture capital, content, and growth capital/buyouts. Its investment scope includes tech sectors such as AI, healthcare, and e-commerce.
Habit Factory Use of Funds
The company will use the funds to expand its operations abroad, focusing on the U.S. mortgage and Japanese insurance markets, while also preparing for an upcoming IPO.
About Habit Factory
Led by Dong Ik Lee and Yuno Jung, Habit Factory is a South Korean AI-driven fintech company that focuses on simplifying and improving insurance and broader financial services processes through data and automation. The company leverages AI to enhance productivity and reduce costs across the financial services sector. Habit's flagship product, Signal Planner, is a data-based platform for insurance analysis, billing, and personalized recommendations. It enables users to manage, analyze, and optimize their life and non-life insurance policies using their data.
Funding Details
Company: Habit Factory Co., Ltd.
Raised: ₩35.0B
Round: Series D
Funding Date: October 2025
Lead Investors: Z Venture Capital, Smilegate Investment
Additional Investors: Industrial Bank of Korea, IBK Venture Investment, Kolon Investment, KB Investment, Shinhan Venture Investment
Company Website: https://habitfactory.co/
Software Category: Fintech / AI Financial Platform
Source: https://wowtale.net/2025/10/23/248982/