GWI Raises over $180 Million in Series B  

by Kay Aloha Villamor in February 2nd, 2022

GWI, a London, UK-based leading audience insights company, announced that it raised over $180 million in a Series B funding round at a valuation over $850 million. The round was led by Permira’s growth fund.

The new investment will be used to further advance GWI’s software as a service (SaaS) platform, extending its coverage and reach by capturing more data points from more consumers, in even more countries - particularly from underserved markets and segments.

Company: GWI Inc.

Raised: $180.0M

Round: Series B

Funding Month: February 2022

Lead Investors: Permira’s growth fund

Additional Investors: 

Company Website:

Software Category: market research and audience insights software

About the Company: Founded in 2009 by CEO Tom Smith, GWI has grown rapidly into the leading global market research and audience insights software platform. GWI delivers global insights at scale, representing the views of 2.7 billion, digitally-connected consumers. It provides data about consumers’ demographics, preferences, and behavioral attitudes across 48 countries to help the world’s top brands, agencies, and media organizations gain a deep understanding of their audiences. The company enables clients to analyze harmonized-data sets across geographies through an easy-to-use platform, resulting in faster insights and quicker time-to-market. Customers include Google, Spotify, Twitter, EA, Red Bull, WPP, and Omnicom.








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