Guidde, a Tel Aviv, Israel-based AI-driven digital adoption platform, has raised $50 million in a Series B funding round. 

Investors 

The round was led by PSG Equity, with participation from monday.com and previous investors Norwest, Entrée Capital, Qualcomm Ventures, and Inkberry Ventures. 

PSG Equity is a global growth equity firm headquartered in Boston, Massachusetts, focused on partnering with software and technology-enabled services companies to scale operations, capitalize on strategic opportunities, and drive international growth. Since its founding in 2014, PSG has backed over 150 companies, facilitated hundreds of add-on acquisitions, and operates from offices across Boston, Kansas City, London, Paris, Madrid, and Tel Aviv. 

Guidde Use of Funds 

The company will use the funding to accelerate platform deployment, expand its AI-human workflow training capabilities, and scale operations across enterprise customers. 

About Guidde 

Founded in 2020 and led by CEO Yoav Einav, Guidde is an AI digital adoption platform that enables enterprises to create video-based, step-by-step guides for any software workflow. The platform uses generative AI to transform workflows into rich, multi-format documentation in minutes, helping companies scale knowledge across teams, customers, and AI systems. Headquartered in Tel Aviv, Israel, Guidde serves over 4,500 organizations globally, including Anheuser-Busch, Bayer, Nasdaq, Yahoo, and SentinelOne.  

Funding Details 

Company: Guidde, Inc. 

Raised: $50.0M 

Round: Series B 

Funding Date: February 2026 

Lead Investor: PSG Equity 

Additional Investors: monday.com, Norwest, Entrée Capital, Qualcomm Ventures, Inkberry Ventures 

Company Website: https://www.guidde.com/  

Software Category: AI Digital Adoption / Workflow Automation 

Source: Guidde