Greenpixie Raises £250,000 in pre-Seed Round  

by Kay Aloha Villamor in July 12th, 2022

Greenpixie, a London, UK-based company that measures and reduces digital carbon emissions, announced that it raised £250,000 in the pre-seed round.

The investment round was led by Ascension, with participation from several prominent angel investors, including Christian Arno and Ross Johnson.

The funds will be used to accelerate the production of its first-of-its-kind solution to address the escalating digital carbon crisis, which is over 4% of global emissions. 

It will be used to speed up the growth of Greenpixie’s groundbreaking flagship product, Cloud NetZero, which will accelerate the process of reducing at the source the impact of carbon emissions on cloud computing.

Company: Greenpixie

Raised: £250K

Round: pre-Seed

Funding Month: July 2022

Lead Investors: Ascension

Additional Investors: Christian Arno and Ross Johnson

Company Website:

Software Category: Digital Carbon

About the Company:  Founded by John Ridd and Will Tinney in 2021 in London, Greenpixie works with the vision to merge sustainability and the digital world via scalable software tools to empower businesses to measure and reduce carbon emissions of their online activities. Cloud NetZero, the first tool produced by Greenpixie, will demystify the environmental impact of cloud computing, through integration with cloud providers such as AWS (Amazon Web Services), Google Cloud, and Microsoft Azure, unlocking unrivaled transparency and actionable data on cloud emissions across organizations. The beta of this solution is now at capacity with a waiting list of over 150 companies in the pipeline. Greenpixie is holding its soft launch on July 20, where it will demonstrate key new features of Cloud Net Zero reduction at source capacities.


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