Gooten Closes $11 Million in Series A

by Kay Aloha Villamor in July 6th, 2023

Gooten, a New York-based global provider of order management technology for on-demand manufacturing, closed $11 million in Series A funding.

The round was led by KEC Ventures, with participation from INX International, Tech Pioneers Fund, and other existing investors.

The funding will be used to fuel customer growth and expand Gooten's international capabilities. Gooten plans to establish new fulfillment partnerships in key markets such as Korea, Japan, India, Latin America, Brazil, and Western Europe.

The company aims to enhance its suite of technology tools and services, enabling businesses to streamline their order management operations and take advantage of the growing potential of on-demand manufacturing.

As part of the funding, Will Geiger from Touchdown Ventures will join Gooten as a board observer representing INX International.

"As the on-demand industry continues to see rapid adoption, our Series A round positions Gooten to continue to deliver a best-in-class on-demand order management platform," said Brian Rainey, CEO. "This capital will allow us to continue in our mission to address the high costs and economic and environmental issues of traditional inventory-based merchandising by increasing the adoption of on-demand manufacturing. We are excited to partner with KEC Ventures and INX International, both of whom share our vision of disrupting the industry with technology-driven solutions."

Gooten's cloud-native technology has already attracted a diverse range of customers, including Fortune 100 retailers, global creators, and merchandising platforms, as well as high-growth independent brands.

Company: Breakout Commerce, Inc. 

Raised: $11.0M

Round: Series A

Funding Month: July 2023

Lead Investors: KEC Ventures

Additional Investors: INX International and Tech Pioneers Fund

Company Website:

Software Category: Order Management

About the Company: Gooten provides an order management system to power on-demand production on a global enterprise scale. Currently powering over 10,000 businesses, Gooten's enterprise-grade OMS technology provides companies with customizable business rules and is supported by Gooten's Global Managed Fulfillment Network, with over 90 manufacturing facilities globally.


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