GlossGenius Raises $28 Million in Series C

by Kay Aloha Villamor in July 31st, 2023

GlossGenius, a New York-based platform designed for salons and spas to handle bookings and payments, raised $28 million in Series C funding, bringing its total raised to $70 million valued at $510 million.

The round was led by L Catterton, with participation from Bessemer Venture Partners and Imaginary Ventures.

The funds will be allocated towards creating new products that cater to the needs of business owners in the beauty and wellness industries. Additionally, the company plans to invest in strengthening key areas within the GlossGenius team.

GlossGenius offers a vertical software-embedded payments app exclusively aimed at the beauty and wellness industry. The platform allows businesses to manage workflows across their back and front offices, including payments, bookings, inventory expenses, and marketing.

The platform's card reader can be customized to match businesses' branding, providing a seamless customer experience. GlossGenius claims to have over 60,000 spas and beauty salons using its platform, handling billions of dollars in transactions annually.

Danielle Cohen-Shohet, founder and CEO of GlossGenius, said “Our product gives businesses complete control over their business, ultimately enabling them to scale themselves and build a unique brand identity and client experience in the same sophisticated way that larger companies would.”

Company: GlossGenius, Inc.

Raised: $28.0M

Round: Series C

Funding Month: July 2023

Lead Investors: L Catterton

Additional Investors: Bessemer Venture Partners and Imaginary Ventures

Company Website:

Software Category: Salon Software

About the Company: Founded by Danielle Cohen-Shohet, GlossGenius is a company that provides appointment management and scheduling software for salons and spas to manage their business. The company’s complete set of automated appointment scheduling, payment processing, same-business-day transfer, client management, and built-in marketing solutions was designed to empower professionals to focus on being creators, not admins.


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