Glitch, a Dublin, Ireland-based provider of an AI-powered digital advertising platform, has raised €2 million in Seed funding.
Investors
The round was led by Elkstone, with participation from Gaingels, HBAN, and several European angel investors.
Elkstone Partners is a prominent Dublin-based Irish alternative investment firm, often referred to as Ireland’s Family Office. The firm specializes in managing and growing the wealth of high-net-worth individuals and institutions, focusing on strategic private market investments across three main pillars: venture capital, real estate, and curated managed funds.
Glitch Use of Funds
The company will use the funds to grow its commercial teams, support international expansion, and launch new product features.
About Glitch
Founded by Aisling Browne and Kingsley Kelly, Glitch is an Irish startup based in Dogpatch Labs, Dublin, that aims to simplify digital advertising for business-to-business marketers. Its AI-driven platform automates time-consuming tasks such as campaign setup, targeting, budget allocation, and optimization, while providing actionable insights on top-performing content and keywords. Designed for efficiency and ease of use, Glitch empowers small marketing teams to run high-performing campaigns without the complexity of traditional ad management systems.
Funding Details
Company: Glitch
Amount Raised: €2.0M
Round: Seed
Funding Date: November 2025
Lead Investor: Elkstone
Additional Investors: Gaingels, HBAN, and European angel investors
Company Website: https://glitchads.ai/
Software Category: AdTech / Marketing Automation / AI for Digital Advertising
Source: https://www.irishtimes.com/technology/2025/11/11/ad-start-up-glitch-raises-2m-in-seed-funding-to-drive-growth/