GetWhy, a Copenhagen, Denmark-based provider of AI-enabled consumer insights, raised €31.7 million in Series A funding. 

Investors 

The round was led by PeakSpan Capital.  

PeakSpan Capital is a growth equity firm based in New York City and San Mateo. Having partnered with over 40 high-growth software businesses and with $1.5B+ in AUM, its mission is to be the partner of choice for growth-stage entrepreneurial teams who are building amazing software targeted at business buyers of all sizes. 

GetWhy Use of Funds 

The company will use the funds to scale operations, expand globally, further develop its AI technology, and enhance customer acquisition efforts. 

About GetWhy 

Founded in 2011, GetWhy is a Danish consumer research technology company driven by the democratization of insights. The company delivers human insights to global business-to-consumer companies. Their proprietary platform leverages AI to conduct and analyze qualitative consumer research for brands. Over five years, GetWhy has invested $30 million and trained its generative AI model on more than 250,000 qualitative sessions. The company partners with leading global brands such as Nike, Heineken, Coty, The Coca-Cola Company, Adidas, Carlsberg Group, and Unilever. 

Funding Details                                     

Company: GetWhy A/S  

Raised: €31.7M                                           

Round: Series A  

Funding Month: June 2024              

Lead Investors: PeakSpan Capital  

Additional Investors:   

Company Website: https://getwhy.io/   

Software Category: Consumer Insights  

Source: https://getwhy.io/blog/series-a-funding-consumer-research/