GEEIQ Raises $6.8 Million in Funding

GEEIQ, a London, UK-based gaming and virtual worlds analytics platform, has raised $6.8 million in funding. 

Investors

The funding round was led by YFM Equity Partners, with participation from GFR, Haymarket, and existing angel investors. 

GEEIQ Use of Funds

The company will use the funding to accelerate AI-powered planning and measurement tools, deepen platform data partnerships, and expand into new industry verticals and international markets. 

About GEEIQ

Founded by Charles Hambro, James Burden, and Andrew Burden, GEEIQ is a virtual worlds and gaming analytics company that provides brands with independent cross-platform measurement and intelligence solutions for gaming ecosystems and creator-led digital environments. The company combines proprietary data and analytics to help marketers evaluate performance across virtual worlds, gaming platforms, and immersive digital experiences. GEEIQ works with global brands including Walmart, L'Oréal, Gucci, NASCAR, and Warner Bros. Discovery to support marketing and audience engagement strategies in emerging digital spaces. 

Funding Details

Company: GEEIQ 

Raised: $6.8M 

Round: Growth 

Funding Date: May 18, 2026 

Lead Investor: YFM Equity Partners 

Additional Investors: GFR, Haymarket, existing angel investors 

Company Website: https://geeiq.com/ 

Software Category: Gaming Analytics / Virtual Worlds Analytics / Marketing Intelligence 

Source: https://geeiq.com/resources/blog/geeiq-raises-6.8m