Gamifiera, a Sweden-based SaaS platform powering enhanced loyalty programs for leading Nordic retailers, announced the closing of a $1.3 million seed round from investors including Quiq Holding and Wellstreet.
The funds will fuel the company’s expansion plans, including aggressive recruitment of development talent and expansion into international markets.
Round: Seed Round
Lead Investors: Quiq Holding and Wellstreet
Company Website: https://www.gamifiera.com/
Software Category: Loyalty platform with gamification elements and Community functionality
About the Company: Founded by former executives from Webhallen, leading electronics, and entertainment retailer in Sweden, Gamifiera is evolving the traditional loyalty program paradigm to build deeper relationships based on emotional and social needs and desires. Gamifiera offers an innovative approach that incorporates elements from online communities, social networks, and gaming platforms to satisfy shoppers’ emotional needs, which boosts stickiness, motivates participation, and drives deeper relationships with greater long-term value.