Fulcrum, a Denver, Colorado-based leader in real-time personalization, announced it landed $5 million in a funding round led by angel investors, bringing the total amount raised to $7 million.
The new funding will help Fulcrum accelerate its Customer Data Platform (CDP) technology roadmap, scale its business operations and better serve its growing roster of enterprise customers.
Company: Fulcrum SaaS Inc.
Funding Month: May 2022
Lead Investors: Undisclosed
Additional Investors: Undisclosed
Company Website: https://fulcrumsaas.com/
Software Category: Customer Data Platform
About the Company: Fulcrum is an enterprise-class Customer Data Platform that provides organizations the ability to collect, connect and use their data to increase user engagement and conversion. The implementation is incredibly simple. Within minutes you have data flowing into the system and from there can easily custom audience segments to deliver personalized experiences across your marketing channels. Based in Denver, Fulcrum helps customers take control of their data to deliver targeted, personalized experiences that increase user engagement and accelerate conversion. It combines real-time, first-party data collection with AI workflows to help companies improve results and engage with customers with a personal touch.