Freshpaint Raises $9.5 Million in Series A  

by Kay Aloha Villamor in November 22nd, 2022

Freshpaint, a San Francisco-CA-based Y Combinator-backed company that enables businesses to capture and activate customer data across hundreds of integrations like Google Analytics, Mixpanel, Iterable, Braze, Snowflake, and more without relying heavily on engineering, announced that it raised $14.5 million in financing. 

The funding is made up of $9.5 million in Series A and an additional $5 million in debt. The round was led by Intel Capital, and Nick Washburn, Senior Managing Director at Intel Capital, will help accelerate Freshpaint’s growth by joining its board of directors.

Freshpaint will use the funding to support its mission of helping data, product, and other non-engineering teams unlock the power of customer data without relying heavily on software engineers, including rapidly expanding its platform and launching a free tier to help startups unlock customer data from day zero.

“Our goal is to help businesses get the customer data that is table stakes for building better products, driving engagement, improving retention, and growing faster. The teams who care about customer data usually don’t sit in software engineering – they’re data teams, product managers, growth marketers, and other business users,” said Steven Fitzsimmons, co-founder of Freshpaint. “All the existing tools to collect and use customer data were specifically built for developers who live in the codebase, so we set out to make customer data accessible to everyone who is not a software engineer.”

Since launching in 2020, Freshpaint has partnered with customers like B2C brands Breville,, and Thumbtack, as well as B2B companies like Bitrise, Modern Health, and more.

Company: Perfalytics, Inc.

Raised: $14.5M

Round: Series A

Funding Month: November 2022

Lead Investors: Intel Capital

Additional Investors: 

Company Website:

Software Category: Data Platform

About the Company: Founded in 2019 by veterans of the web analytics space, Freshpaint is a data platform to connect and standardize customer data from your site or app to your marketing and analytics tools. It provides non-engineering teams tools to automatically instrument their site or app for analytics tracking and generate a behavioral customer dataset, then activate their customer data to hundreds of out-of-the-box integrations to analytics and marketings tools like Google Analytics, Mixpanel, Iterable, Braze, BigQuery, Snowflake, and more. Freshpaint helps teams capture and use the customer data they need to build a better product, drive engagement, and improve retention – without the heavy engineering work traditionally required. 


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