Fluent Commerce, a Sydney, Australia-based global provider of order management systems (OMS), has raised A$46 million in funding.
Investors
The round was led by Bain Capital, a global private investment firm committed to creating lasting impact for investors, teams, businesses, and communities. With approximately $215 billion in assets under management, Bain operates across private equity, venture capital, credit, public equity, and real estate. Headquartered in Boston, MA, the firm has 24 offices across four continents.
Fluent Commerce Use of Funds
The company will use the funding to invest in AI-driven ROI initiatives, accelerate customer acquisition, support its AI integration platform, and continue expansion into key international markets.
About Fluent Commerce
Led by CEO Graham Jackson, Fluent Commerce is a global provider of distributed order management systems (OMS) that help retailers and brands optimize inventory, scale operations, and deliver seamless customer experiences. Its platform powers AI-ready commerce operations, connecting real-time data with third-party systems like payment gateways, carriers, and POS platforms. Fluent Commerce leverages AI to provide actionable insights that drive profitability and operational efficiency worldwide. Headquartered in Sydney, Australia, the company serves major global brands including Prada Group, L’Oreal, Kingfisher, LVMH, and JD Sports.
Funding Details
Company: Fluent Commerce
Raised: A$46.0M
Round: Growth / Strategic Funding
Funding Date: February 2026
Lead Investor: Bain Capital
Additional Investor:
Company Website: https://fluentcommerce.com/
Software Category: Order Management System / AI-Commerce
Source: https://www.prnewswire.com/news-releases/fluent-commerce-receives-a46m-from-bain-capital-to-accelerate-next-phase-of-growth-302688747.html