Fluency, a Burlington, Vermont–based digital advertising operating system for scaling paid media operations across all major channels, has raised $40 million in Series A funding.
Investors
The round was led and fully funded by Integrity Growth Partners, a growth equity firm focused on founder-led, bootstrapped technology companies. Based in Los Angeles, the firm typically invests between $10 million and $100 million.
Integrity Growth Partners will join Fluency’s board as a strategic partner.
Fluency Use of Funds
The company will use the funds to expand its automation and agentic AI capabilities, deepen integrations with publishers and technology partners, and accelerate product development across its closed-walled digital advertising operating system.
About Fluency
Founded in 2017, Fluency is an adtech company that provides a unified operating system that allows users to manage digital advertising campaigns across platforms such as Meta, Google, TikTok, and other demand-side platforms. It centralizes and automates digital advertising execution across search, social, and programmatic channels, enabling agencies and brands to manage complex, high-volume paid media programs at unprecedented speed and scale. Fluency currently supports nearly $3 billion in annual media spend and more than 250,000 campaigns per month for leading agencies and Fortune 500 brands, powering advertising for over 50,000 local businesses.
Funding Details
Company: Fluency, Inc.
Amount Raised: $40.0M
Round: Series A
Funding Date: December 2025
Lead Investor: Integrity Growth Partners
Additional Investors:
Company Website: https://www.fluency.inc/
Software Category: Adtech / Digital Advertising Automation
Source: https://www.fluency.inc/news/fluency-secures-40m-series-a-ai-powered-digital-advertising-operating-system