Choice, a Prague, Czech Republic–based restaurant SaaS platform, has raised $7.1 million in Series A funding.
Investors
The round was led by Alea Capital Partners, with participation from Reflex Capital, Smartlink, and J&T Ventures.
Alea Capital Partners is a Lisbon-based alternative asset management firm that focuses on identifying structural gaps within the European market. The firm employs a multi-strategy approach, primarily investing in B2B SaaS and AI-driven technologies, industrial consolidation, and purpose-built real estate such as student housing. Founded in 2021, it provides both capital and strategic guidance to help companies scale.
Choice Use of Funds
The company will use the funds to accelerate product development, including AI-integrated modules, and to expand sales and marketing operations across new European markets.
About Choice
Choice is a SaaS company that provides an all-in-one solution for restaurants, combining ordering, payments, reservations, loyalty programs, and marketplace integrations on a single platform. Its platform integrates features such as website building, QR menus and payments, commission-free delivery and takeaway ordering, reservation management, POS integrations, and connections with major delivery marketplaces. Choice serves more than 30,000 registered restaurants, including over 7,000 paying customers across nine Central and Eastern European markets.
Funding Details
Company: Choice QR s.r.o.
Raised: $7.1M
Round: Series A
Funding Date: March 2026
Lead Investor: Alea Capital Partners
Additional Investors: Reflex Capital, Smartlink, J&T Ventures
Company Website: https://choiceqr.com/
Software Category: Restaurant Management / Hospitality SaaS
Source: https://tech.eu/2026/03/16/choice-secures-71m-series-a-to-expand-its-restaurant-operating-system-across-europe/