Flowers Software Raises $3.2 Million in Seed Round  

by Kay Aloha Villamor in November 3rd, 2022

Flowers Software, a Munich, Germany-based organizational management system that helps SMB companies improve their processes, announced that it raised $3.2 million in seed funding, bringing its total raised to $3.8 million.

The round was led by La Famiglia VC, with participation from LEA Partners, Collective Ventures, and angel investors, including Personio's co-founder Ignaz Forstmeier, SAP Hybris' founder Carsten Thoma, SevDesk founders Fabian Silberer & Marco Reinbold, and Gonzalo Manrique.

With this new capital, Flowers Software will focus on its go-to-market strategy in Europe and additional product development. The company is also hiring for software development, customer success, sales, and marketing roles.

"I discovered two universal truths about organizations. First, they are all similarly chaotic - without clear oversight and tools, the right hand typically doesn't know what the left hand is doing. Information exists in silos, and processes that should be driving transparency and performance are so cumbersome that people rarely adhere to them, leading to massive errors and delays. As a result, organizations develop complex processes and use tools that aren't fit for purpose. Second, the business logic of one company is different to that of another company, no matter the size. Many companies struggle to map their processes to the logic of a given software tool and instead want a solution that easily adapts to their needs," said Andreas Martin, CEO, and Co-Founder of Flowers Software. 

The company's "only pay what you use" model has attracted hundreds of customers, including children's hospitals, banks, startups, dentists, construction companies, and car dealerships. 

Company: Flowers-Software GmbH

Raised: $3.2M

Round: Seed Round

Funding Month: November 2022

Lead Investors: La Famiglia VC

Additional Investors: LEA Partners, Collective Ventures, Ignaz Forstmeier, Carsten Thoma, Fabian Silberer, Marco Reinbold, and Gonzalo Manrique

Company Website:

Software Category: Organization Management System

About the Company: Flower Software was founded in 2019 by Andreas Martin and Daniel Vöckler to simplify the complex world of digital business organization with fast, simple, flexible, and automated recurring workflows. Flowers Software is an organization management system that helps companies improve their processes and productivity. The team developed Flowers Software to help the many SMBs that have been left behind by expensive and complex automation technology, which is primarily aimed at the enterprise market. Flowers captured its initial growth market with invoice approval automation because its flexible solution solves this typical business challenge quickly and easily. Its mission is to create workflow solutions for SMBs at a much lower price point with the quality, scalability, and efficiency you would only expect from enterprise-grade solutions today. 


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