Flickstree, a Mumbai, India-based content and marketing technology startup, raised $5 million in a pre-series B funding round led by Venture Catalysts Group.
With this funding, Flickstree plans to utilize it for global expansion and strengthen its products and technology.
On securing funds in the pre-series B round, Saurabh Singh, CEO of Flickstree, said, “Consumers love watching video content before making transactions. That’s why content-led commerce is the future of ecommerce. Flickstree’s AI creates great content that consumers love to watch and transact, making this a cutting-edge platform to partner with, for all ecommerce brands worldwide.”
Flickstree works on a plug-and-play model. With a team that specializes in the fields of branding, sales and distribution, digital marketing, machine learning, and artificial intelligence technology, the company caters to over 200 brands worldwide, driving transactions of over $50 million annually and boasting an active user base of 25 million on its platform.
Company: Flickstree Productions Pvt. Ltd.
Round: pre-Series B
Funding Month: October 2022
Lead Investors: Venture Catalysts Group
Company Website: http://www.flickstree.com/
Software Category: Video Commerce Platform
About the Company: Founded in 2016 by Saurabh Singh, Rahul Jain, and Nagendra Sandra, Flickstree is a curated and personalized video platform for free-to-watch videos and enables awareness, engagement, user acquisition, and sales for its partner brands. The content-led video commerce platform allows transactions for their brand partners, leveraging in-house video content created using patented AI. The platform uses AI voiceover and script and auto-generates branded video content. Flickstree ensures video content distribution through its apps, websites, and 150+ publisher partners. Flickstree currently has an active client base in India, the Middle East, South-East Asia, the UK, Australia, and the USA.