FlapKap, an Egypt-based startup revolutionizing e-commerce and SaaS growth in the MEA region, announced its launch and successful completion of $1.2 million in funding.
The funding was led by A15, the leading MENA venture capital firm and one of the region’s most prominent backers of early-stage startups.
FlapKap is currently operating in the UAE and Egypt and will expand to Saudi Arabia shortly. The company also plans to expand across MEA and acquire merchants quickly.
Funding Month: March 2022
Lead Investors: A15
Company Website: https://www.flapkap.com/
Software Category: e-Commerce
About the Company: Founded in 2021 by entrepreneurs with track records in e-commerce, media, and digital banking. FlapKap is the MEA’s first company of its kind, and it’s a regionalized counterpart of Clearco and Wayflyer. FlapKap is tailored for the digitally native e-commerce & SaaS businesses of the Middle East & Africa. FlakKap has two key value propositions: first, it provides AI-based intelligence to online businesses to help them optimize their advertising expenditure and maximize earnings. Then, on that advertising spend, it offers these firms revenue-based variable payment arrangements to support long-term growth without liquidity restraints.