Flam, a Bengaluru, India-based AI-enabled mixed reality (MR) publishing platform, has secured Rs 38 crore ($4.5M) in pre-Series A funding.
Investors
Turbostart, Twin Ventures, Alphatron Capital, angel investors, several family offices, and existing backers such as Inventus Capital Partners, SVQ, and 100 Unicorns (formerly 9Unicorns) participated in the round.
Flam Use of Funds
The company will use the funding to expand into North America, Europe, and the MENA region.
About Flam
Founded in 2021 by Shourya Agarwal, Flam specializes in helping brands publish interactive MR content that can be accessed via mobile cameras. Flam's proprietary technology leverages AI, image recognition, and ground tracking to optimize 3D graphics and facilitate the creation and deployment of MR content. Its served clients include global brands like Britannia, Netflix, Wargaming, AJIO, Heeramandi, WPP, and Indian politician Shashi Tharoor.
Funding Details
Company: Flam
Raised: $4.5M
Round: Pre-Series A
Funding Month: May 2024
Investors: Turbostart, Twin Ventures, Alphatron Capital, Inventus Capital Partners, SVQ, 100 Unicorns
Company Website: https://www.flamapp.ai/
Software Category: Content Creation
Source: https://inc42.com/buzz/flam-bags-4-5-mn-to-help-brands-create-mixed-reality-content/