FitXpert, a Cairo, Egypt-based SaaS platform for the fitness and nutrition sector, has secured a seven-figure strategic investment.
Investors
The funding was from Foras Investment, an Abu Dhabi-based investment firm focused on empowering the MENA startup ecosystem through AI-driven technology and alternative financing. The firm specializes in backing companies that modernize traditional industries, such as logistics and healthcare, while also expanding access to capital through Shariah-compliant crowdfunding and debt solutions.
FitXpert Use of Funds
The capital will support platform development, product expansion, institutional partnerships, and regional growth across the Gulf and the broader MENA region.
About FitXpert
Founded by Salah Selim and Mostafa Mahmoud, FitXpert provides a SaaS platform specifically designed for the fitness and nutrition industry in the MENA region. It enables fitness centers, trainers, and nutrition clinics to automate client management, create personalized workout and nutrition plans in multiple languages, and track real-time business analytics. Headquartered in London, United Kingdom, FitXpert’s vision is to build an advanced operational and technological platform that serves trainers, nutrition centers, and clinics.
Funding Details
Company: FitXpert, Ltd.
Raised: Undisclosed
Round: Strategic / Growth investment
Funding Date: January 2026
Lead Investor: Foras Investment
Additional Investors:
Company Website: https://fitexpert.team/
Software Category: SaaS / Fitness and Nutrition Platform
Source: https://fintechgate.net/2026/01/05/foras/