Fitr Training Raises $1.2 Million in Funding  

by Kay Aloha Villamor April 22nd, 2022

Fitr Training, a London, UK-based SaaS business that provides all-in-one remote coaching software, raised $1.2 million in funding.

The backers included a range of industry and institutional investors including 5 X World’s Fittest Man Mat Fraser. As part of the round, Mat Fraser and his long-time business associate and CEO of HWPO, Matt O’Keefe, have now joined the Fitr Training Board of Directors. 

The company intends to use the funds to further increase its active user base, develop additional functionality within the platform, and increase staffing to focus on direct customer acquisition. 

Company: Fitr. Holdings Limited

Raised: $1.2M

Round: Unknown

Funding Month: April 2022

Lead Investors: Mat Fraser

Additional Investors:

Company Website:

Software Category: Remote Coaching Software

About the Company: Led by CEO and Founder Leon Cassidy, Fitr Training has developed a remote coaching software platform to create, sell, manage, and grow remote coaching businesses online for trainers, coaching brands, gyms, corporates, and physios. The company counts some of the most internationally recognized brands and coaching programs on its client roster, including HWPO, Gymshark Lifting Club, WIT House LDN, Turf Games, JST Compete, Battle Cancer, and Invictus Training, to name a few. 


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