FirstHive, a San Jose, CA-based provider of customer data platform (CDP) solutions, has secured funding round.
Investors
The round was led by Saama, with participation from Benhamou Global Ventures (BGV), Amit Singhal, and Twin Ventures. Existing investors Mela Ventures and angel investor Amit Midha also participated.
Founded in 2012, Saama Capital is a venture capital investment firm based in Bangalore, India. The firm seeks to invest in the early and growth stages of tech sector companies.
FirstHive Use of Funds
The company will use the funding to support its expansion in the U.S., platform enhancements, AI capabilities, and delivering more value to customers.
About FirstHive
Founded in 2019 by Aditya Bhamidipaty, FirstHive aims to provide modern enterprises with a unified source of intelligence for understanding customer identity and streamlining data in marketing and analytics. Their customer data platform aggregates data from various customer interaction sources like ERP, CRM, website, social media, PoS, mobile apps, and customer care. FirstHive acts as the brain or system of intelligence by delivering seamless cross-tool & cross-channel communication for the marketing teams and with its out-of-the-box recommendation & assisted decision engine, directly enhancing CX and marketing ROI objectives. Based in California, FirstHive operates and serves customers across the US, India, and ASEAN.
Funding Details
Company: FirstHive
Raised: Undisclosed
Round: Unknown
Funding Month: April 2024
Lead Investors: Saama
Additional Investors: Benhamou Global Ventures (BGV), Amit Singhal, Twin Ventures, Mela Ventures, Amit Midha
Company Website: https://firsthive.com/
Software Category: Customer Data Platform
Source: https://www.prnewswire.com/news-releases/firsthive-secures-investment-in-latest-funding-round-302128229.html