FirmPilot, a Miami, FL-based AI marketing startup, has secured strategic investments, bringing its total funding to $11.7 million.
Investors
The round was backed by Thomson Reuters Ventures and HubSpot Ventures, alongside previous investor Blumberg Capital.
Thomson Reuters Ventures is the corporate venture capital arm of Thomson Reuters, based in New York, NY. Founded in 2021, it invests in seed and Series A companies focused on tax, legal, fraud, risk, compliance, insurtech, and fintech.
HubSpot Ventures, launched in 2018, is the venture capital arm of HubSpot. It invests in early- to growth-stage technology startups aligned with HubSpot's mission to help businesses grow better, with a focus on the B2B SaaS sector.
FirmPilot Use of Funds
The company will use the funds to fuel its mission of helping law firms grow more efficiently through AI-powered marketing.
About FirmPilot
Founded by Jake Soffer, FirmPilot is an AI-powered marketing platform for law firms. Its platform leverages AI to enhance digital marketing strategies—such as SEO, PPC, and social media—to improve online visibility and drive high-quality client leads. FirmPilot's patent-pending legal marketing execution engine analyzes competitor trends across digital channels, enabling data-driven, automated marketing decisions. Headquartered in Miami, FL, its mission is to help law firms generate more and higher-value clients using AI, rather than relying on traditional, manual marketing tactics.
Funding Details
Company: FirmPilot AI, Inc.
Raised: $11.7M
Round: Strategic Investment
Funding Date: May 2025
Lead Investor: Thomson Reuters Ventures
Additional Investors: HubSpot Ventures, Blumberg Capital
Company Website: https://firmpilot.com/
Software Category: AI Marketing / Legal
Source: https://www.prweb.com/releases/11-7m-raised-thomson-reuters-ventures-and-hubspot-ventures-invest-in-firmpilot-to-empower-law-firms-with-its-ai-legal-marketing-engine-302446850.html