FERMÀT, a San Francisco, CA-based AI-native commerce platform generating brands' shopping experiences, has raised $45 million in Series B funding.
Investors
The round was led by VMG Partners, with participation from QED Investors, Greylock, Bain Capital Ventures, and Courtside Ventures.
Founded in 2005, VMG Partners is a San Francisco-based private equity firm investing in high-growth, founder-led consumer brands. With $3.4 billion in assets under management, VMG provides capital and operational support to companies in sectors like food, beverage, wellness, beauty, and pet care.
FERMÀT Use of Funds
The company will use the funding to scale its AI capabilities, grow its team, expand its agency partnerships, and enhance its commerce data infrastructure.
About FERMÀT
Founded in November 2021 by Rishabh Jain and Shreyas Kumar, FERMÀT is an AI-native commerce platform generating brands' shopping experiences for stronger engagement and conversion. It enables brands to deploy hyper-personalized shopping journeys without relying on large engineering teams. Its suite includes tools like Pierre Strategize AI, Funnel Visualizer, and Commerce Brain, helping brands optimize engagement for human and agentic shoppers. Trusted by major brands like Unilever, Glossier, and GNC, and partnered with top agencies such as Tinuiti, FERMÀT’s mission is to empower brands to tailor every touchpoint,
Funding Details
Company: Fermat Commerce, Inc.
Raised: $45.0M
Round: Series B
Funding Date: June 2025
Lead Investor: VMG Partners
Additional Investors: QED Investors, Greylock, Bain Capital Ventures, Courtside Ventures
Company Website: https://www.fermatcommerce.com/
Software Category: AI-Powered Commerce / E-Commerce Personalization
Source: https://www.prnewswire.com/news-releases/fermat-raises-45m-series-b-to-define-the-future-of-ai-powered-commerce-experiences-302478623.html