Factors.ai, a US- and Bengaluru-based analytics software provider to business-to-business (B2B) marketing teams, raised $3.6 million in pre-Series A funding.
The round was led by Stellaris Venture Partners, with participation from Elevation Capital and Emergent Ventures.
Angel investors included Vetri Vellore, founder of Microsoft-acquired Ally.io, Sreedhar Peddineni, co-founder and chief executive of GTM Buddy, and Khadim Batti, co-founder and CEO of Whatfix, among others, a company statement said.
The startup aims to use the capital to scale its go-to-market teams, including sales, marketing, and customer success while bolstering its product and engineering divisions.
“With our industry-leading solutions, we are poised to make a profound impact by facilitating efficient pipeline growth, bridging the gap between sales and marketing, and delivering value to our customers. We also plan to achieve profitability and expand our customer base,” said Srikishna Swaminathan, cofounder and CEO of Factors.ai.
Factors.ai offers features including account intelligence, analytics for individual accounts, the overall sales funnel, and revenue attribution. It uses data to help sales teams to target the correct accounts to maximize pipeline generation.
Company: Slashbit, Inc.
Round: Pre-Series A
Funding Month: July 2023
Lead Investors: Stellaris Venture Partners
Additional Investors: Elevation Capital, Emergent Ventures, Vetri Vellore, Sreedhar Peddineni, and Khadim Batti
Company Website: https://www.factors.ai/
Software Category: Marketing Analytics Software
About the Company: Founded in 2020 by Srikrishna Swaminathan, Aravind Murthy, and Praveen Das, Factors is a business-to-business (B2B) analytics software firm that provides B2B visitor intelligence, account analytics, and revenue attribution platform. Factors help teams identify sales-ready accounts, decode customer journeys, and drive go-to-market performance. It has over 100 clients, including Courier.com, Chargbee, Clevertap, Plivo, and Traceable, spread across the United States and India.