ESB Raises $29 Million in Series B  

by Kay Aloha Villamor in August 31st, 2022

ESB, an Indonesia-based largest fully-integrated restaurant management SaaS platform, announced that it raised a $29 million Series B funding.

The round was led by Northstar Group and Alpha JWC Ventures, with participation from existing investors AC Ventures, BEENEXT, and Vulcan Capital.

With the fresh funding, ESB will further expand its footprint in the SME market. Its value proposition to SMEs includes many things.

It also provides order and delivery channel management solutions, accounting capabilities, supply chain management, and a human resources information system.

Company: PT Esensi Solusi Buana

Raised: $29.0M

Round: Series B

Funding Month: Aug 2022

Lead Investors: Northstar Group and Alpha JWC Ventures

Additional Investors: AC Ventures, BEENEXT, and Vulcan Capital

Company Website: 

Software Category: Restaurant Management

About the Company: Founded in 2018 by Gunawan Woen, Eka Prasetya, Setiadi Prawiryo Moeljadi, and Dwi Prawira, ESB is an all-in-one provider of culinary business operations software. It provides a cloud-based SaaS solution that includes a front-end order-taking app, a POS system, kitchen operations software, and a back-end ERP system. ESB offers simplified payment solutions, working capital facilities, and expanded productivity features that will help SMEs increase their sales. ESB's mission is to assist F&B businesses in increasing their profitability by leveraging technology to increase sales and improve operational efficiency. Clients include Starbucks, Pepper Lunch, Shaburi, Subway, Genki Sushi, Sushi Tei, Djournal, Kitchenette, Krispy Kreme, Cold Stone Creamery, and many more.


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