emlen, a Saarbrücken and Berlin-based SaaS startup. closed a $4.2 million (€3.6M) seed funding round to create a “Netflix-like” buyer experience for B2B sales.

The round was co-led by coparion and Montan-Ventures-Saar, along with existing investors Holzer Group as well as experienced angel investors from the leadership team of Personio and the founders of Finoa. 

With the raised capital, the emlen team plans to put significant investment in its technology platform, to realize the vision of buyer-centric B2B sales, as well as grow the marketing and sales team.

Company: emlen GmbH

Raised: $4.2M

Round: Seed Round

Funding Month: September 2021

Lead Investors: coparion and Montan-Ventures-Saar

Additional Investors: Holzer Group

Company Website: https://www.emlen.io/

Software Category: B2B sales software

About the Company: Started in 2020, emlen tackles the challenge that many of today’s B2B buyers expect a B2C customer experience. With emlen, sales and marketing organizations can create individualized destinations for each buyer in seconds, without IT or coding skills, and conduct the entire communication process within the destination, from the provision of content to deal closing, and finally to the handover to customer success. The buyer can pull the information himself or take action he needs – all with the goal of enabling the buyer to buy. emlen is already being used successfully in the very early stages by fast-growing startups and innovative companies such as Candis, Mews, Orderbird, Drooms, Datango, Ftapi, Logward, or Infinidat.

Source: https://www.eu-startups.com/2021/10/berlin-based-emlen-raises-over-e3-6-million-to-build-the-netflix-for-b2b-sales/