Effectiv, a San Francisco, CA-based fintech startup that offers a no-code fraud & risk management platform for mid-sized banks, credit unions & fintechs, announced a $4 million seed funding.

The round was led by Accel, with participation from REV (funded by RELX) and other industry leaders. 

Effectiv intends to use the funds for technology development, growing the team in the US, and marketing. 

Company: Effectiv

Raised: $4.0M

Round: Seed Round

Funding Month: March 2022

Lead Investors: Accel

Additional Investors: REV

Company Website: https://effectiv.ai/

Software Category: No-Code Fraud & Risk Management Platform

About the Company: Founded in 2021 by Anupam Tarsauliya, Jonathan Doering, Ravi Sandepudi, and Ritesh Arora, Effectiv is a next-gen risk management SaaS platform with solutions designed for mid-sized banks, credit unions, and fintechs. With cutting-edge AI and an intuitive user interface, Effectiv’s solutions enable rapid adaptation to new trends and aim to significantly reduce the cost to manage fraud and risk. The founding team has over four decades of combined experience in fighting fraud and building machine learning products at companies like Google, PayPal, Samsung, WalmartLabs, and Hitachi. 

Source: https://effectiv.ai/seed-capital-announcement/