Earlyasset, a Park City, Utah–based company building critical infrastructure for the venture secondary market, has emerged from stealth with $2 million in pre-Seed funding.
Investors
The round was led by New Stack Ventures, with participation from Cervin Ventures, Andrew Ryan of Alex Brown Venture Capital Services, and several angel investors.
New Stack Ventures is a Chicago-based venture capital firm that invests at the angel, pre-seed, and seed stages. The firm focuses on backing founders outside traditional tech hubs such as Silicon Valley, particularly those disrupting legacy industries, B2B SaaS, and fintech.
Earlyasset Use of Funds
The company will use the funds to develop technology and financial infrastructure that simplifies and accelerates secondary transactions for private company shareholders.
About Earlyasset
Founded by Shawn Bercuson, Earlyasset is a financial technology company building infrastructure to enable liquidity in private, venture-backed markets. Headquartered in Park City, Utah, Earlyasset combines pricing transparency, transaction infrastructure, and capital to expand liquidity across private markets. It focused on connecting shareholders, companies, and investors in the growing venture secondary ecosystem. Earlyasset is on a mission to reduce the friction of secondary transactions, giving private company shareholders access to liquidity while keeping issuers in control.
Funding Details
Company: Earlyasset, Inc.
Raised: $2.0M
Round: Pre-seed
Funding Date: March 2026
Lead Investor: New Stack Ventures
Additional Investors: Cervin Ventures; Andrew Ryan (Alex Brown Venture Capital Services); angel investors
Company Website: https://earlyasset.com/
Software Category: Fintech / Venture Secondary Market Infrastructure
Source: Earlyasset